How does a craft distillery break into the already over-saturated spirits category? When your co-owner is William H. Macy it’s tempting to create a spokesperson but instead, we launched a music platform. Willie Creeks is a music legend with a backstory, a band, and bona fide music chops to back it up. With a full-length music video, digital shorts, print, and streaming he’s building a real fanbase with real songs and defining what it means to age like a badass.