Loving reality tv is more like loving a sports team that loving a scripted series. There’s a camaraderie to the fandom. The ups, the downs, the hot takes. It’s a shared experience. When Netflix asked us to help launch the second season of their most popular reality tv show, a tv show that went from scripted to reality, turning the audience contestants… you can see where I’m going with this right? We took over sports stadiums across the country and did the same thing. Raising awareness for the second season drop with NBA and NHL takeovers that garnered 50m+ impressions and helped land a number one premier on the worlds biggest streaming service.