When RingCentral decided to take on everyone in the communications category from Zoom to Sysco with their first-ever B2C campaign, we knew we had to make something breakthrough. So, we created Zak & Zach, RingCentral’s new spokes-twins, here to save the world through simpler communication. We launched our spokes-twins with a campaign designed to show how simpler communication has the power to squash drama no matter where, or when you are. The big challenge with these spots was communicating everything RingCentral has to offer in a way that still felt simple while keeping the entertainment factor cranked to… well, fully cranked. With an all-star team and top-shelf partners, I think we got there.